AN THAI KHANG AND CUSTOMERS SPREAD THE MISSION OF “MAKING LIFE BETTER”

1. Activity Overview

The activity took place on Sunday, November 30, 2025, at Viba Mountain, Ba Ria – Vung Tau, in collaboration with distributor Quynh Thang Phat. Around 30 ATK employees and 10 Quynh Thang Phat staff members joined the program, creating a valuable opportunity for connection between the company and its customer in an energetic and engaging environment.

Throughout the event, participants enjoyed a mountain climbing experience while carrying out environmental protection activities such as collecting litter along the trail, improving the landscape, raising awareness about nature conservation, and spreading the message of “Making Life Better.”

2. Objectives of the Activity

2.1 Brand Promotion

Through this event, An Thai Khang introduced its featured products, IRON Paint and MIRA Spray Paint, helping increase brand awareness while building a friendly and community-oriented corporate image.

2.2 Promoting Sportsmanship and Health

Mountain climbing not only strengthens physical fitness but also encourages an active and healthy lifestyle. The activity helped employees feel refreshed, energized, and motivated, while also improving endurance and team spirit.

2.3 Spreading Social Values

By combining mountain climbing with litter collection and trail cleaning at Viba Mountain, the program contributed to raising community awareness of environmental protection, promoting a green, clean, and healthy lifestyle, and reinforcing the message of “Making Life Better.”

3. Activity Highlights

3.1 Mountain Climbing and Team Bonding

The climbing journey covered approximately 4 kilometers. ATK employees and Quynh Thang Phat representatives conquered the challenge together, improving both physical health and teamwork. The activity also created a meaningful opportunity for participants to connect, understand one another better, and strengthen collaboration in both work and daily life.

3.2 Environmental Protection Activities

Throughout the climb, all participants collected waste including plastic, paper, metal, and other non-biodegradable materials. This effort not only helped improve the landscape of Viba Mountain but also served as a vivid demonstration of An Thai Khang’s mission to make life better.

3.3 Participation and Collaboration

Representatives from ATK, including company leaders and employees, worked closely with Quynh Thang Phat customers in all activities, from mountain climbing and environmental cleanup to interactive group games, creating a meaningful and united experience for everyone involved.

4. Significance of the Activity

4.1 For ATK Employees

The mountain climbing activity helped ATK employees connect more closely, strengthen team spirit, and improve coordination among individuals. At the same time, the experience enhanced environmental awareness as participants directly joined in cleaning up waste and appreciating the surrounding nature.

Outdoor activities like this not only improve physical health but also offer relaxation, inspiration, and greater motivation in daily work.

4.2 For An Thai Khang

This activity clearly demonstrated An Thai Khang’s social commitment and reflected its mission of “Making Life Better,” while effectively connecting social responsibility with business operations. The program also promoted a green, clean, and healthy lifestyle, creating a positive impact on both employees and the wider community.

In addition, the event helped enhance brand value by naturally promoting IRON Paint and MIRA Spray Paint, while delivering a strong message about sustainable living and environmental responsibility.

4.3 For Customers and the Community

The mountain climbing activity not only strengthened the relationship between the company and its customer, reinforcing long-term cooperation with distributor Quynh Thang Phat, but also spread meaningful environmental action.

By improving the landscape of Viba Mountain and collecting litter, the program raised community awareness of the importance of a green environment and contributed to building a more sustainable lifestyle.

5. Conclusion

The mountain climbing activity in Ba Ria – Vung Tau organized by An Thai Khang together with Quynh Thang Phatwas more than just a sports and team-building event. It also spread the mission of “Making Life Better,” contributed to environmental protection, promoted a green lifestyle, and strengthened sustainable relationships among the company, its employees, customers, and the community.